COLLABORATIONS
Content and experiences connect with offline industries, bringing cross‑industry products into daily life, improving immersion, and making everyday life more enjoyable.
UMEPLAY×Guerlain
UMEPLAY and Guerlain, part of LVMH, present the world‘s first beauty‑crossover immersive escape room theme, ABEILLE. Inspired by nearly two centuries of heritage and bee‑inspired aesthetics, it translates beauty, nature, and adventure into a walkable immersive experience – redefining the collaborative frontier between luxury beauty brands and live‑action gaming, and opening a new paradigm for high‑end beauty brands and immersive entertainment.
UMEPLAY×Harper's Bazaar
Reimagining Harper's Bazaar's aesthetic memories into an immersive stage narrative.
UMEPLAY×BBC《Inside No.9》Immersive Theatre
Halloween limited‑time performance.
UMEPLAY×Red Wonder Night
UMEPLAY co-created the immersive Nightman-themed experience.
UMEPLAY Weird Market
UMEPLAY launches“Weird Market”, China's first immersive art bazaar blending live sets and actor interactions.