The World’s Immersive Choice

UMEPLAY, as the first team in China to build a virtual gaming world based on “reality,” integrates immersive interactive modes into the traditional escape room industry, opening up a new era of interactive entertainment. At the same time, the brand has created a rich matrix through a diverse product line that spans the offline entertainment space of Generation Z. The escape artistry series under the brand, QUEST ART, is a form of immersive gameplay that “turns movie fantasies into reality.” It boasts a cinematic quality, investing heavily to create a 360º all-around sensory environment for a thrilling suspense drama. By ingeniously blending elements of film, music, theater, and psychology, it breaks down the fourth wall between the audience and the cinematic experience.